Turn your passion into a profitable PMU career

Train in Brussels with Ioana Varzaru, an internationally renowned artist, and open the doors to a future of beauty, freedom, and financial success.

PhiBrows - Ioana Varzaru
AS Company
Extraordinary Beauty Skills

International Masterclass

W&Brow Technique Masterclass - Nataliya Yeremenko & Ioana Varzaru

New Format!

W&Brow Technique Masterclass

ONLINE Theory - Practice - Demo

  • 3 DAYS - deep dive into HYPERREALISM
  • 2 MODELS - LIVE demonstrations
  • 2 printed BOOKS - including "Hyperrealism. Art of Brows"
  • CERTIFICATE upon completion

It's 3 days of full immersion into hyperrealism and the creation of 3D effects in the hairstroke brow technique. I'll show you everything - from theory to the finest hand movements, from working with pigment and machine settings to creating realistic, voluminous brows.

What's included:

  • Live demonstrations on two alopecia models (male and female)
  • All the secrets of pigmentation, depth, and symmetry
  • How to create patterns quickly, easily, and precisely
  • How to work with different skin types and achieve perfect pigment retention
  • How to master light, shadow, and volume effects to make brows look alive and natural

January 30, 31 & February 1, 2026 - Belgium, Brussels

This is your chance to step into the world of hyperrealism and reach a whole new level of mastery.

Why PMU Changes Lives

Permanent makeup is not just a skill, it's an opportunity for transformation.

Eyebrow transformation
  • A growing demand, with clients ready to invest in their beauty

  • Potential income of EUR 3,000 to EUR 10,000 per month, depending on your commitment

  • Complete flexibility: work where you want, when you want

  • An artistic profession that values your talent and creativity

  • The pride of offering transformations that change your clients' lives

Ioana Varzaru

Meet the Instructor

Ioana Varzaru

Master Trainer, International Speaker & PMU Judge

Founder of the Royal Beauty Center in Brussels, Ioana Varzaru has over 20 years of experience in the beauty industry, including 8 years entirely dedicated to permanent makeup. She has trained more than 500 students across Europe, and her exclusive techniques - Royal Powder and Belinii Lips - are internationally recognized. A judge and speaker at prestigious conferences in the United States, Europe, and the United Arab Emirates, she constantly stays at the forefront of her art through demanding continuing education.

Ioana represents passion, excellence, and elegance in everything she undertakes. With patience and precision, she will guide you through every step of your training to offer you more than just know-how: true self-confidence and the keys to a fulfilling professional future in PMU.

PMU Beauty World
WULOP 2025

Training Overview

Formation PMU

A complete, rigorous, and caring method

Perfect balance between theory and practice.

You will learn to master the basics before moving on to practice on latex, then on real models. Every gesture, every pressure, every detail counts - and you will be guided every step of the way.

Training Highlights:

Lip Tattoo
Brow Mapping

In-Depth Theory:

Pigmentology: adapting colors to all skin types

Equipment & needles: choosing the right tools for each area (eyebrows, lips, eyes)

Skin anatomy: working with precision and safety

Intensive Practice:

Training on latex and live models

Personalized guidance and real-time feedback

Business & Marketing:

Setting your prices correctly

Building your visibility on social media

Building loyalty and communicating well with your clients

Who are these courses for?

Motivated beginners looking to start a new career

Beauty professionals looking to diversify

PMU artists looking to perfect their techniques

Available Courses

Foundation & Advanced Courses

Learn, master, and perfect the fundamentals of permanent makeup.

PMU Foundation Course

Investment: EUR 2,500

5 days (1 to 4 people)

3 techniques: eyebrows, lips, eyeliner

Online preparation before the training

7 days before the course begins, you will receive progressive access to the theory module (1 module every 2 days). Then for 2 days, a live Zoom session (1h) is organized with the trainer to answer your questions and deepen certain points.

Objective: allow you to understand the theoretical basics at your own pace, so you can start practicing from day one of training.

Latex training + 6 models
Bonus day:

Introduction to old PMU remover & Marketing

Complete kit included
Lifetime support
Certificate of participation

1:1 option available (+25%)

Possibility to choose 1 or 2 techniques

(without bonus)

PMU Masterclass

Investment: EUR 1,900

2 days (max 2 people)

Open to any artist with a foundation in permanent makeup who wants to improve.

You will receive part of the theory module in advance, as well as two live Zooms with the trainer to answer your questions before moving on to practice.
Day 1: Theory recap (skin, pigments, equipment, needles), latex practice and model practice.
Day 2: Model practice and marketing strategy to develop your business.
Bonus: Social media audit to optimize your visibility and online communication.
Certificate of participation

Option with specific support for championship preparation.

Investment EUR 2,250.

For any additional zone, an extra training day is required. A 30% discount is applied for each additional zone.

PMU Advanced Course

Investment: EUR 1,300

1 day (max 2 people)

Reserved for artists who have completed a foundation course with us.

You will receive part of the theory module in advance, as well as a live Zoom with the trainer to answer your questions before moving on to practice.
Advanced theory

(skin, pigments, equipment, needles)

Latex practice + 3 models

(3 different skin types)

Certificate of participation

For any additional zone, an extra training day is required. A 30% discount is applied for each additional zone.

Eyeliner PMU
Eyebrow PMU
Lip Tattoo PMU

Specialized Courses

Deepen your expertise with targeted techniques and exclusive modules.

Remover Training

Investment and duration:

EUR 550 - 1-day course, beginner level

EUR 850 - 2-day course, advanced level

Open to any artist who wants to learn or perfect the old PMU remover technique.

Day 1: Product understanding, safety protocols, application on latex and model.
Day 2 (advanced): Complex cases, technique combinations, correction and touch-up strategy.
Certificate of participation

Hairstroke Masterclass

Investment: EUR 2,250

3 days (max 2 people)

Open to any artist who wants to master the Hairstroke technique.

You will receive part of the theory module in advance, as well as a live Zoom with the trainer to answer your questions before moving on to practice.
Day 1: In-depth theory (skin types, needles, pressures, hair directions).
Day 2: Latex training and model practice.
Day 3: Advanced model practice and perfecting symmetry and realism.
Bonus: Social media audit to optimize your visibility and online communication.
Certificate of participation

Option with specific support for championship preparation.

Investment EUR 2,250.

Masterclasses with International Trainers

Organized at our salon in Brussels.

Announcements via Instagram.

Microblading PMU
Lip PMU
Microblading PMU

Development & Business

Advance your career and business with concrete growth strategies.

Championship Masterclass

Investment and duration:

EUR 700 - 1 day

EUR 1,300 - 2 days

These sessions allow you to perfect every technical, artistic, and strategic detail to maximize your chances of success in world championships.

Mentorship Program

- Beauty Salon Development

Investment: EUR 2,500

4 months (online) Complete support for salon owners or artists looking to structure, develop, and professionalize their business.

Format: Weekly Zoom with personalized follow-up.

Content:

Business strategy & positioning
Team management and client experience
Systems, automation, and financial management
Mindset coaching and leadership

Social Media, Advertising & Personal Development Course

Investment and duration:

EUR 850 - 1 day in person

EUR 550 - online training

(4 Zooms over 2 weeks)

A complete course to develop your visibility, image, and entrepreneurial mindset.

Topics covered:

Social media communication strategy
Local advertising and promotion
Personal development and self-confidence
Organization and work-life balance
The level of detail in Ioana's foundation course is incredible. I not only learned the techniques, but also received personalized advice to improve my marketing and grow my business. The introduction to remover and marketing tips gave me a real advantage over my competitors.

Ioana's commitment to providing ongoing support gave me the confidence to compete in and win my first international PMU competition!

- Elise T., PMU Artist & International Competition Winner

FAQs

PMU Beauty

Payment Terms:

A 30% deposit is required to reserve your spot. The balance must be paid 10 days before the start of the training.

Courses will take place at the Royal Beauty Center, Brussels.

Next Steps:

If you are interested or have questions, please complete the form below. Our team will contact you within 24 hours.